Thinking about this, Chen Yan couldn't help but remember that "Instant Film" also had a rating feature.

So, he checked the changes in the rating of the "Instant Film" to see what had caused the growth in box office sales.

When he saw it, Chen Yan couldn't help but let out another soft "huh."

"24 Days After Break-Up"

Production cost: About 25 million (2-3 times the normal cost).

Distribution and promotion cost: 35 million.

Expected revenue: 490-610 million (Box office betting distribution plan +30 million lower limit, 20 million upper limit. Rival promotion +10 million lower limit, 30 million upper limit.)

Note: Due to Song Chuang's sudden box office betting distribution plan and your rival's promotion, your movie's box office increased significantly.

Looking at the note and its explanation,

Chen Yan was startled.

Box office betting distribution plan?

What was that?

Rival's promotion?

What was that?

With this in mind, Chen Yan couldn't help asking Song Chuang, who hadn't hung up the phone yet.

Song Chuang did not hide anything and directly shared his plan with the theaters to allocate betting funds based on their box office share.

After hearing this, Chen Yan was also a bit surprised.

This plan was indeed good.

It could prevent theaters from cheating while making them compete to sell their own movies. It served two purposes.

While chatting, Chen Yan also generally understood what "rival's promotion" meant.

It seemed like it was mostly Xu Brothers boosting them.

They hyped up his movie's potential to reach six hundred million in revenue, aiming to set him up, but unexpectedly, they inadvertently promoted his movie in the process.

This must be what they call the spirit of humanity!

And he didn't even know who came up with such a good plan.

If he knew who it was, Chen Yan would definitely sincerely say "thank you" to him!

After chatting with Song Chuang and reassuring him a bit, telling him not to worry too much, Chen Yan hung up the phone.

Chen Yan actually understood Song Chuang's anxiety as well as the Xu Brothers' reason behind boosting the film.

Such a niche genre movie, no matter how well made, has limited market potential. It probably couldn't make more than three or four hundred million.

Even Yang Rou, who had originally planned this movie, only expected it to make about four hundred million.

So, they presumed six hundred million to be a boost that could cause trouble.

But... only Chen Yan himself knew that this movie truly had such potential! It really could achieve six hundred million box office!

Chen Yan believed that the day this movie was released would shock the whole industry!

.......

The following month, nothing significant happened, and all plans were progressing step by step.

With some extra "Xiao Ha's Instant Film," Chen Yan finally tested the new game "Mud Man Elimination."

After the test, he was shocked.

The game... could it really be this popular?

This alleviated some of Chen Yan's concerns about the new game.

Then, feeling reassured by the game's performance and boosted by "Imagination Potion," Chen Yan wrote ten new game levels this month, high on what he was doing!

Each level seemed intriguing and quite interesting.

And under Chen Yan's leadership, the other game planning teams also began to work hard. The game development progressed rapidly.

With the planned levels designed, the artists and technicians also had tasks to start designing the game.

It looked like in a few more months, the new game would be preliminarily complete.

Meanwhile, "24 Days After Break-Up" was fervently carrying out its promotions.

Lu Man, after terminating her contract with her previous agency, regained control of her own Weibo account and began actively promoting her new drama.

However, the effect wasn't very noticeable.

The fans generally had a negative view of Lu Man's new look in the drama: because... it wasn't attractive.

Or rather, not that it was unattractive. But to resemble a more ordinary girl, Lu Man intentionally had her makeup done to look more mundane, which didn't quite match her usual glamorous appearance.

This also further provided fodder for ridicule within the industry.

People thought that this movie wouldn't just have low box office revenue, it might even cause Lu Man to lose her core fan base.

After all, what mattered most for Lu Man now was her traffic, her fans.

If her appearance in this movie turned fans away, then Lu Man could truly be back to square one.

The feedback and surveys from theaters were also somewhat disappointing.

Perhaps because Lu Man's previous image didn't align well with the movie, most of the audience had a wait-and-see attitude.

They thought this movie was just another money-making scandal by a traffic celebrity.

Chen Yan only really understood at this moment why using Lu Man as the female lead would set such a low boundary for the movie.

Because... her previous persona, her positioning was indeed far removed from this movie.

In contrast, the buzz for "Eavesdropping 3" was much higher.

With the foundation of the previous installments and the drawing power of two best actors and an actress, "Eavesdropping 3" became the hottest movie to premiere in November as soon as it was released.

Many viewers expressed on the internet their desire to see this movie.

This significant disparity in audience anticipation made Chen Yan a bit restless.

Therefore, during his game development breaks, he would check on the box office predictions for "24 Days After Break-Up."

Fortunately, no matter how many times he checked, the movie's estimated box office didn't decrease.

This somewhat reassured Chen Yan.

Though he was reassured, he was still looking for ways to reverse the downturn of "24 Days After Break-Up."

If it weren't for a lack of ability, who wouldn't want to win resoundingly?

So, after thinking for more than ten days, Chen Yan came up with a good idea.

He thought since "24 Days After Break-Up" had gotten such good box office and reputation, if they could hold some previews before the movie's release and let the film make an online reputation, wouldn't it boost the box office?

Chen Yan discussed this idea with Song Chuang and Yang Rou. However, these two seasoned professionals rejected it.

Their reason was simple.

Given the quality of the movie as it was, it could indeed create a good reputation and boost the opening box office.

But... it also might give the Xu Brothers a chance.

After all, the Xu Brothers had much better resources in the entertainment and film industry.

If they seized that opportunity, directly launching a backstab, hiring cybertroops to tarnish the movie, that would be problematic.

Chen Yan thought... they made a lot of sense. But he still verified it with the "Instant Film."

The result was indeed as Song Chuang and Yang Rou had predicted. If they held a preview early, the box office might drop by ten to twenty million.

Although, in the grand scheme of five or six hundred million, it was trivial; it indeed proved their ideas were valid.

Thus, unable to think of another method, Chen Yan just did what he was best at: spending money on advertising!

Since the movie was guaranteed to break even, why not just keep throwing money at ads?

Thus, the film's opening segments of "interviews about break-up feelings" began to be pushed across the entire network.

Even, with the collaboration of Song Chuang and Yang Rou, these trailers were made into different versions tailored for major cities and then promoted.

Also, Song Chuang was actively cooperating with major platforms like Weibo, Douban, and Zhihu.

For instance, hosting events like "Singles' Day Image Spokesperson Event" or "Share a quote about your feelings during a break-up."

Who hasn't lost love a few times in this day and age?

So, as these events went on, while people still had doubts about Lu Man's acting and the movie featuring a traffic celebrity, at least their anticipation for this movie was greatly increased.

Days passed, and in a blink, it was November 10th.

November 10th evening.

Tiandu.

Xu Brothers Film Group, Chairman's office.

Xu Zhaorong stood in front of the floor-to-ceiling window in his office, staring blankly at the bustling night scene below, lost in thought.

After a while, his office door was knocked on "knock, knock, knock."

He, as if he knew someone would come, didn't turn his head and said, "Come in."

A moment later, his office door was pushed open, and his younger brother Xu Zhaoqing walked in from outside, "Brother. Did you want to see me?"

Xu Zhaorong nodded his head, then gestured behind him with a wave, "Come, little brother. Let's have a chat."

Perhaps realizing for the first time that his brother showed this kind of emotion, Xu Zhaoqing walked over, puzzled, standing shoulder to shoulder with Xu Zhaorong.

After a while, he asked, "Brother. Is there something wrong?"

Xu Zhaorong nodded his head and said, "There is a little something."

He said, "I feel like... I might have done something wrong lately."

Xu Zhaoqing, confused, asked, "In what regard?"

Xu Zhaorong said, "Regarding the plan against Chenlu."

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