Everyone felt that this kind of variety show and star-making format might not be suitable for the domestic audience.

To create a celebrity, it was still necessary to film one show after another from the ground up.

So, as these two variety shows premiered, there was a pervasive sentiment of doubt within the industry.

In fact, many were eager to see Chenlu Film Company become the butt of a joke.

After all, Chenlu Film Company had developed so smoothly over the years that almost everyone in the entertainment industry was green with envy and desperately wanted to see them stumble...

Of course, learning from past experiences of having their faces slapped by Chenlu Film Company, this time they refrained from expressing their skepticism in chat groups or public discussions.

They just quietly "cursed" in their hearts: it must flop, it must flop...

However, Chenlu Film Company was, after all, the first to partake in this cake, so when "Creation Camp" and "Tomorrow's Star" aired, every company in the industry, whether film or talent agencies, all tuned in to watch these two variety shows.

To see just how good the quality was...

"Creation Camp" was the first one to air.

In the beginning, there wasn't much expectation for this variety show.

But when they saw the show's stunning stage beauty, the innovative competition among the hundred contestants vying for attention, and the refreshing selection method of having first- and second-tier celebrities as guests and mentors to cultivate the contestants...

Everyone who was following the program was stunned...

The selection method, utterly different from previous shows, was truly surprising.

Furthermore, categorizing the trainees into roles such as dancers, vocalists, and characters... these different categories of artists, was indeed an eye-opener.

It was only at this moment that everyone realized that this show was not just about selecting female celebrities, but about forming them into groups to debut.

As all the contestants made their appearances one by one, the mentors arrived, and the crystal pyramid lit up with rankings displayed from top to bottom, the thrilling scene that stimulated the secretion of adrenal hormones, also made everyone realize this variety show might indeed become a hit...

It's a common occurrence in the entertainment industry for a variety show to become popular, but not the guests on it.

In the beginning, people in the industry harbored such illusions.

However, once the adorable Xiao Yang appeared, they completely let go of those illusions.

Her purity mixed with simplicity, feeling more like the girl-next-door rather than a celebrity, stood out starkly against a crowd of glamorous and enchanting trainees.

Not to mention the audience, even they couldn't help but project themselves onto this adorable girl, hoping she would eventually secure a spot in the group and successfully debut...

Following "Creation Camp" was "Tomorrow's Star."

Starting with expectations from "Creation Camp," everyone thought "Tomorrow's Star" might also be a novel program.

Turned out, to their surprise, this program didn't seem to be a new model.

It was a very simple talent show.

Contestants came on stage one by one, then the mentors chose, rounds of pk, and in the end, a champion emerged.

This left those whose expectations were sky-high after watching "Creation Camp" feeling somewhat flummoxed.

They even started to wonder if Chenlu Film Company had run out of creativity.

But... when a boy named Mao Mao appeared, they completely changed their minds.

What a wonderful voice he had, and what impressive creative talent.

The variety show might not have been very interesting, but this man was fascinating...

Whether the quality of these two variety shows was genuinely very good,

Or because many celebrities were suspended from work by officials due to the Xu brothers' scandal, leading to the temporary halt of many variety shows and virtually no competition in the TV market.

In any case, these two high-quality variety shows became instant hits once they aired!

Not only did ratings explode, but so did the buzz and the ability of the celebrity contestants to break through to different audiences!

Within just the two-week span of two episodes, the shows demonstrated their potential to become ace variety programs.

Especially the star contestants of these shows: Xiao Yang and Mao Mao.

One had the girl-next-door image, without much scheming, without much strength, who would cry when scolded but in a way that wasn't annoying, instead coming across as cute and amusing.

The other had an unremarkable appearance, spoke calmly and kindly, but was very talented. It was a talent show, yet each episode he presented high-quality original songs.

Even though the variety show had only aired two episodes, they were already popular throughout the country, rivaling first- and second-tier celebrities in fame.

And what's more frightening was that they not only had numerous fans but were also very likable to the general public.

In online surveys, many respondents had a favorable view of them, rating them as "good" or better.

Some found Xiao Yang adorably cute, while others found Mao Mao overflowing with talent.

Variety shows and their guests complement each other.

If the guests become popular, the show will too.

If the show gets popular, it will further boost the guests' fame.

Thus, the popularity of these two variety shows had reignited interest in Lu Man as well.

As the owner of the production company of both shows, the producer and mentor,

Lu Man was undoubtedly the empress in these two programs.

And indeed, she had the talent.

Chen Yan always thought she lacked talent, purely because he had only seen her acting. By contrast, her dance and vocal talents were surprisingly good.

In those two shows, where she served as a dance and vocal mentor, she performed convincingly.

Especially in "Creation Camp," her "Swan Dance" dazzled everyone.

It was only at this moment that people remembered that Lu Man originally came from a dance background and was discovered by Sister Mei Li before entering the acting realm.

And through these two shows, the national audience avidly discussed Lu Man, the hidden treasure among celebrities.

They also discovered for the first time just how multi-talented Lu Man really was, seemingly capable of everything.

Due to the success of the shows, Sister Mei Li also became busier.

Xiao Yang and Mao Mao were star celebrities she had meticulously selected, requiring various promotions and exposures.

Apart from them, other contestants from the show emerged as promising second- and third-tier talents, also needing her to coordinate and arrange promotional resources.

Now, with Lu Man's renewed popularity, she had to handle her operations as well.

She was incredibly busy.

So, after a week of being swamped, unable to cope, Sister Mei Li went upstairs to seek Chen Yan's help.

Chen Yan... where did he have the time?

He was busy planning the launch of a new game.

So, instead, he gave Sister Mei Li another task: to leverage the popularity of Lu Man, Xiao Yang, and Mao Mao by having them together promote his new game.

Sister Mei Li:.....

Sister Mei Li felt her hair falling out strand by strand...

She almost wished she could perish together with that miser Chen Yan.

Of course, although Chen Yan didn't have time to help her, he didn't do nothing.

He gave Sister Mei Li a cup of water laced with Energy Pills, encouraging her to overcome all difficulties and work hard! If 996 was not enough, then make it 007!

After being pumped full of nonsense by Chen Yan, Sister Mei Li stormed out of the office infuriated.

She wanted to grumble about Chen Yan behind his back.

But before she had taken two steps, she actually felt a surge of energy fill her body, revitalized as never before!

It was as if she truly could work for three more days and nights...

For a moment, she wondered if Chen Yan's words were really that magical...

This was too incredible!

Meanwhile, inside the house, watching Sister Mei Li's retreating figure, Chen Yan felt himself increasingly possessed by the spirit of a capitalist.

But then, thinking about how Sister Mei Li was also a major shareholder of the company, and that her hard work was also earning money for herself, he suddenly felt completely justified...

The explosive popularity of the two new variety shows and the two new stars, combined with the downfall of the Xu brothers, had solidified Chenlu Film Company's dominant position in the entertainment industry...

With movies like "Wandering Planet" and "Medicine God," bringing in billions in box office revenues, as well as several fine films earning tens of millions to hundreds of millions.

With blockbuster TV series like "Hua Qian Gu" and "Disguise."

With hit variety shows like "Creation Camp," "Tomorrow's Star," and "Big Star Detective."

With artists like Lu Man, who was subtly assuming the mantle of King or Queen of the entertainment world, and Zhao Xiaogu, a first-line celebrity beloved across the country, as well as promising top-tier popular figures such as Xiao Yang and Mao Mao.

At this moment, Chenlu Film Company truly seemed unstoppable...

Moreover, all this had been achieved in just over two years.

So, when some insightful individuals within the industry cautiously reviewed the development of Chenlu Film Company over the past two years, for a moment, they felt as if they were witnessing the rise of an entertainment empire....

.....

While Chen Yan's focus was no longer solely on the entertainment industry.

Just as he had always said, the entertainment industry was too small for him.

He got involved in the entertainment industry purely for Lu Man.

At most, he wanted to clean up Zhao Qingtian's remnants along the way.

Now that everything was settled, his attention returned to his gaming business.

Compared to the film industry where success can be quicker, the gaming industry required a more delayed satisfaction. Only through meticulous work could one craft something of value.

Fortunately, after two years of grinding, Chenyu Game really did create a good game...

In late January, two weeks later than previously estimated, the game "Battlefield," which bore Chen Yan's high hopes, was finally launched.

This game, having an almost identical core to "Mudman Ultimate Elimination" but incorporating more current stg elements, caught the attention of many upon its release.

Included among them was Tencent Group, the nation's largest internet titan...

....

As one of the earliest internet enterprises in the country, Tencent Group has long been entrenched in the social networking field.

Due to the deeper moats in the social sector compared to other industries, over the past 20 years, no matter how other big players developed, Tencent remained unassailable in the top three internet companies.

Plus, as the internet has become more widespread in recent years while the traditional economy has waned, their size has grown, elevating their status within B-country.

With the largest traffic pool in the country, their only concern was: monetization.

And in terms of monetization, few industries could match the gaming industry's rapid returns.

Thus, a decade ago, Tencent began to extend its reach into the gaming industry while continuing to reinforce its social networking stronghold.

From copying to buying, and then copying some more, buying some more...

Regardless, they have indeed been steadily increasing their share of the domestic gaming market.

Nowadays, they command about seventy percent of the domestic gaming market share.

Chen Yan's company had launched two notable games in the gaming business before, drawing Tencent's attention.

However, subsequently, Chen Yan spent two years without introducing any new games but instead began to venture into other industries.

This led Tencent to gradually presume that Chen Yan might be exiting the gaming industry.

But just at that moment, Chen Yan suddenly released a new game, catching the Tencent Group off guard.

It's just that they didn't pay much attention to B-site or else they probably would have accused him of lacking "martial ethics"...

Actually, if it had ended there, it wouldn't have mattered much.

Quality gaming companies are rare but still exist domestically, so it didn't necessarily threaten Tencent.

But, with the energy Chen Yan showed in launching this new game, it truly alarmed people...

.....

Chen Yan might have been absent from new game releases for two years, dabbling in various industries, but that was all for a reason.

The 21st century belonged to the world of information.

The information explosion meant that people had access to excessive amounts of information.

They had grown accustomed to being spoon-fed information, rather than discovering things that ordinary people missed.

And so, the proverbial 'wine' was often lost in the depths of the 'alley'...

Only by holding onto traffic and exerting strong influence over it could one push forth one's "information."

Tencent Group had it before.

And only they did.

Other gaming companies had to continuously spend money to promote their games, every new game demanding a new round of purchases.

Even worse, if Tencent decided to blockade them, they might not be able to acquire traffic even with money.

And now... apart from Tencent, Chen Yan too possessed such traffic and influence.

Holding two of the country's top ten apps, Chen Yan could influence a traffic matrix terrifyingly amounting to over two hundred million users.

Additionally, with the largest film company in the industry at his disposal, he could mobilize and influence hundreds of artists.

With their sway over today's youth, Chen Yan's promotional effect would far surpass other companies.

So, facing this critical game launch, Chen Yan unhesitatingly tapped into his influence in other domains.

Weibo home screen, inner-page adverts, various feeds on Toutiao and Douyin.

Promotional videos on social platforms from Lu Man, Zhao Xiaogu, Xiao Yang, and Mao Mao, product placements in variety shows and TV drama series invested by Chen Yan, all came rushing in relentlessly.

Coupled with Chen Yan's lavish investments,

In just half a month, "Battlefield" had entered the sightlines of all netizens....

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