The automotive supply chain involves almost every aspect of the entire industrial system. The so-called "a pull on one hair and the whole body moves," the interests involved are truly enormous.
Therefore, traditional car manufacturers, who rest on their laurels and are entrenched in the traditional supply chain, have no motivation to engage in such arduous and unrewarding disruptive innovations.
Unexpectedly, today, a new energy vehicle manufacturer has taken the lead in applying it to new car manufacturing!
The advantages of modular design are evident.
If you have visited the Volkswagen factory in Wolfsburg, Germany, you would be amazed by the vast automotive industry chain.
The massive factory complex covers 6.5 million square meters, equivalent to the total area of three Monaco principalities.
This factory produces 840,000 cars annually, with a total of 110 production workshops and 6,000 industrial robots, and approximately 72,000 workers employed there. It even has its own power plant and a vast road and rail network.
However, in terms of investment and efficiency, this centralized car-making approach is gradually becoming unsuited to today's ever-accelerating product iteration speed and can lead to overall industrial rigidity.
The marginal benefits produced by the ultra-long industrial chain cluster are diminishing.
The miracles created in the pre-industrial era will eventually be eliminated by the post-industrial era.
Future car plants will only become smaller, not larger.
In today's modern society, with an increasingly diversified supply chain, a global supply system similar to Apple's, which highlights local industrial advantages, can achieve the ultimate in cost reduction and efficiency improvement, as well as more flexible product updates and iterations.
Automaking entering the mobile phone industry will be the inevitable industrial development path for future car companies.
Obviously, this disruptive manufacturing process is tearing down the inherent barriers of the industry.
It brings not only an improvement in internal efficiency but will also deliver a disruptive blow to the global automotive manufacturing industry!
Of course, behind so many advantages lies a technological void in modular vehicle design...
"Excuse me, this Bado Series model design drawing, is it the handiwork of any master designer?"
A foreign colleague finally couldn't resist and, using somewhat broken Chinese, asked the question that everyone was most concerned about.
At the stage of industry void, creating a whole set of modular concept vehicles from scratch requires an unimaginably large investment of money, effort, and time.
They all wanted to know whose masterpiece this design drawing belonged to!
"Haha! Regarding this question, allow me to keep you in suspense for now, and reveal the answer later.
If you are interested in design, you can download all the car design drawings of the Bado Series from our company website and take them home to study carefully."
"What? Are you saying... these designs are fully open?"
"Of course, the business philosophy of our company's top management is open sourcing and sharing, and we welcome colleagues to use them as a reference!"
"Wow~"
Regardless of the gasps of disbelief below, Mr. Bao changed the subject.
"Next, I would like to introduce the pricing of various models in the Bado Series..."
The crowd immediately quieted down.
Besides excellent performance, pricing is naturally the focus of attention.
"This time, for the Bado Series, we will use the method of website pre-order for a global unified sale.
First, the flagship model 'Xiangsidou,' is priced at ¥888,888!"
"Wow~"
The audience was in an uproar, with everyone showing different expressions, and many of their peers heaving a sigh of relief.
"No way, nearly 890,000... This price is not friendly."
"Yeah, I originally budgeted around 500,000 to get one..."
The online audience watching the live broadcast also started spamming the comment section.
"Mr. Bao, are you getting arrogant? Even if it has High-level Intelligent Driving, 700,000 is about the ceiling, right?"
"Exactly. What's with this high-level intelligent driving and modular design? Sounds like a lot of talk, but who can afford it at such a high price!"
"Right, strongly demand a price reduction. This price is totally unreasonable!"
"Pfft, 890,000 so what, I think this price is very reasonable. This is the first fully autonomous model. Isn't it worth an additional premium of tens of thousands?"
"All these disruptive innovative technologies, do you think they come for free? I estimate they spent billions on R&D alone."
"Right, what about Mercedes and Porsche, over a million and you don't find it expensive? A great homegrown car at just 890,000 and you complain it's expensive!"
"Don't even mention those luxury cars. Tesla's high-level models of the Mao Dou Series are also over 800,000, and buyers didn't call them expensive."
"To hire a driver at my house, over five years, it's more than this price."
"I'm poor, so I'll just continue driving my Wuling trying to earn a driver's salary."
"The wool comes from the sheep's back. Although I take pride in new technology, ultimately it's the consumers who bear all the cost..."
"My favorable impression of Idol New Energy just plummeted..."
"..."
There are many wealthy people, but those who can afford to spend 890,000 on such luxury cars are still in the minority, so once this price was revealed, it immediately drew various criticisms and dissatisfaction from the majority of netizens.
Mr. Bao ignored the crowd's discussion on pricing, and then listed the prices of the remaining seven models in one go.
"Four Seasons Beans, fixed price ¥588,888!
Luohan Bean, fixed price ¥488,888!
Iron Pea, fixed price ¥388,888!
..."
With the flagship model laying the groundwork, the crowd was much calmer about such pricing; they just started discussing it more.
Compared with similar models on the market, these 8 models of the Bado Series are generally 100,000 to 200,000 more expensive than the average price, which is not cheap.
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