Since we're all industry insiders, I'll get straight to the point. What's your main demand? What's the approximate advertising budget?"

"Demand? To warm up for the new additive product launch. As for the advertising budget, it's mainly driven by promotional effectiveness, and there's no upper limit for now! I wonder if President Qian has any good recommendations or plans!"

Upon hearing the words "no upper limit," President Qian felt a slight jolt in his heart once again.

There's truth to the old saying, "With wealth comes confidence," and it's clear this person in front of him isn't short on money.

"If it's a single product recommendation, we have gear reviews and new gear discoveries, and we can tailor a new plan based on actual conditions!

Later, I'll give you advertising plans of various durations and promotional strengths. You can select one according to your needs and decide how to proceed."

"Why later... Just give us the existing cases, and we can discuss them right here! It's perfect since everyone has time! I'm here representing the company, and I have decision-making authority, so I don't need to apply for approval with them."

"President Wang, you work so decisively! That's great. Here are recent advertising cases we've collaborated on; you can take a look at the estimated costs and effects!"

Seeing Wang Yan didn't want to waste time, President Qian directly opened the filing cabinet and took out several past collaboration cases to hand to Wang Yan.

Before coming, Wang Yan had already gotten a general understanding of the situation through the spy YOYO, so looking at these cases was just a formality.

He glanced at them superficially and then looked up again: "I think this 'New Gear Discovery' is pretty good. The quote is 650,000? Can that be negotiated?"

"For a single contract, there's basically not much room for price fluctuation!

If your company considers a long-term contract or even strategic collaboration, the quote can be negotiated further!"

Sure enough, YOYO's earlier prediction was accurate.

"Long-term contract? Is it like a fixed annual ad placement kind of thing?"

"Yes! For that kind, the ad fee can get a 20% discount!

For a strong emerging brand like yours, if you can sign a long-term or strategic collaboration, the TV station can endorse the product quality, which will be very beneficial for your brand's growth!"

"Hearing you say that, it's not impossible, but I need to see the actual ad effect before deciding whether to sign the long-term contract!

How about this: We'll start with the 'New Gear Discovery,' then sign a letter of intent for a long-term contract. The contract will stipulate the promotional effectiveness, and if it meets the agreement, we'll sign a long-term collaboration!

We're showing sincerity here, so the price should be more negotiable! What do you say, President Qian?"

This was the proposal Wang Yan came up with after discussing with Zhang Yang and others, similar to the gambling agreements some commercial companies sign. If the expected effect is achieved, then the subsequent contract is signed; if not, the letter of intent is void. It's a business strategy that, if done well, is a win-win, and if not, there's still no loss, guaranteeing both parties.

President Qian originally thought it would be just a three to five hundred thousand case, signing a small gear review section would be good enough, but unexpectedly, he casually mentioned it, and the other party really expressed interest.

President Qian had previously done a background investigation on Zhang Yang's company, confirmed the operational situation, and evaluated the product's strength.

Their brand already had a certain foundation, and partnering with traditional media for advertising was just adding to the brilliance, making it easy to achieve the agreed targets.

Thinking of securing at least a medium-sized ad case, with the potential of a long-term contract if done well, President Qian felt a surge of excitement inside.

YOYO, this little girl, is really capable; she unexpectedly brought such a major client to the unit.

"Alright! Since we've come this far, I'll take a step back! 20% discount it is! As for promotional effectiveness, we'll use the market growth average value from past cases as the standard! How does that sound?"

"Alright!"

Regarding this contract involving a large sum of advertising fee, it was decided with just a few exchanges!

Usually, negotiating a contract or collaboration might require repeated communication, back and forth, even dragging out price discussions and applying multiple times—not to mention, getting the final result within three to five days or even ten days or more is almost impossible.

But today, Wang Yan, the client brought by YOYO, just had a simple conversation, and the other party decisively made the call without the slightest hesitation.

Even though President Qian has been in the industry for so long, he seldom encounters such straightforward clients.

Being straightforward in business indicates strength, and in this light, the possibility of subsequent long-term contracts is even greater. In an instant, President Qian's breathing became slightly heavier.

"I'll have the legal department draft the contract as soon as possible! It should be ready by tomorrow morning! Do you see any issues?"

"No problem, once the contract is signed, the funds will be available immediately!"

"Haha, President Wang is so straightforward!"

"You're too kind!! Since the business is concluded, I'll come again tomorrow morning! There's something else, so I'll head out now!"

"Alright, I'll arrange for a car to take you!"

"No need, just stay busy!"

...

After Wang Yan finished boasting smoothly and walked out of President Qian's office, YOYO was nervously waiting at the corner of the hallway!

"How'd the conversation go?"

Wang Yan grinned and gave YOYO a reassuring look: "Rest assured! The contract will be signed tomorrow, and then you can quickly discuss your promotion and raise with President Qian!"

"Hehe, you're the best, Brother Yan!" YOYO enthusiastically took Wang Yan's hand, her eyes full of little stars!

"You focus on work, I'll head off! I'll come find you after work for dinner and a movie tonight!"

"Sure, I'll see you downstairs! If not, you might not get out! Take my car first, and pick me up again in the evening!"

"Okay!!"

...

And so, Wang Yan drove YOYO's Jimny away from the TV station, and with the contracts largely secured, YOYO was in a great mood, even humming a tune on her way back to the office.

"YOYO, did you win the lottery? You're so happy!" her assistant Xiao Wen asked curiously from the same office.

YOYO grinned: "Don't pry too much into matters of the world! Any good new movies just released lately? Recommend one to me; I'd like to go see it!"

"Movies? You weren't into them before! Oh, I get it, you must have gotten a boyfriend, right? Is he handsome? What does he do?" Xiao Wen's gossip fire instantly burned brightly.

"No way, just going to watch by myself! Today's a good day for me!"

...

At exactly six in the evening, Wang Yan arrived on time downstairs at the TV station in YOYO's Jimny. YOYO had clearly touched up her makeup and clicked her high heels as she came down.

"Surprise!!!"

As soon as she opened the car door, she saw a large box full of red roses in the back seat, turning the already cramped back seat into a sea of roses.

"Wow! So many roses, are you crazy?" YOYO was completely stunned; those flowers cost quite a bit!

"Get in the car! If anyone sees, I'm not responsible!"

Wang Yan's words had exactly the intended effect, and YOYO immediately zipped her lips and got into the passenger seat.

"Let's grab some Western food first, and then see a movie! Is that okay?"

"Sure! It's all up to you!"

From the moment she saw that pile of roses, the little girl was completely captivated!

...

With the main theme set, there's no need to elaborate on the following dates; the steak at the restaurant didn't taste like much to Wang Yan, and he couldn't recall the plot of "Big Fish & Begonia" seen at the cinema.

His only memory of the date was the bright eyes beside him.

The next morning, Wang Yan arrived on time at President Qian's to sign the advertising placement contract, after which the company's finance department processed the payment, and TV advertising production and shooting started to be scheduled.

Over the next three days, Wang Yan went daily to the TV station's affiliate studio, discussing show details, shooting video footage, and getting a whole series of work done quickly to complete the production of advertising material.

While Wang Yan stayed in Changsha for a few days, during the day, they worked separately, and in the evenings after work, they went on dates.

Throughout the city, big and small places left traces of them together. On the night before Wang Yan planned to return to W City, incidentally, they ended up drinking some red wine, and all that should've and shouldn't have happened, happened.

Successfully winning over YOYO, Wang Yan completed his mission in Changsha. After staying for five days, he boarded the plane back to W City.

If you find any errors ( broken links, non-standard content, etc.. ), Please let us know < report chapter > so we can fix it as soon as possible.