A few days after New Year's Eve, the festive atmosphere begins to wane, and workers start gradually preparing to return to their jobs. The brief Spring Festival is almost over, and life starts to return to the regular three-point routine.

Capital City.

With Tencent's extensive promotion, Hua Country's first girl group competition survival show "Creation 111," based on the music talent show "Produce 111" introduced from Goryeo's Mnet TV, officially begins recording.

This program is jointly hosted by E Factory Film and Television and Black Swan Entertainment.

Although the show only publicly announced the mentors, it was enough to get many netizens excited.

The mentors are roughly based on the "Creation 111" from the previous world, with only three individuals replaced by Gu Bai.

Huang Zitao serves as the girl group initiator, with Zhang Jie and Tian Fuzhen as vocal mentors, Xue Ziqian as the singer-songwriter mentor, and Cai Yilin and Zhang Yixing as dance mentors.

The mentor lineup is a perfect combination of traffic and strength.

Huang Zitao and Zhang Yixing, as part of the Four Returned Sons, are already top-tier celebrities. Probably, many people will pay attention to the program just for them, even if they're not interested in this type of show.

Moreover, as the saying from De Yun Society goes, "It's all about the competition," each of the Four Returned Sons was once heavily criticized, but as time went on and more and more bottomless traffic stars debuted, many audiences surprisingly became more tolerant of them.

Of course, now the Four Returned Sons are only three, as Wu Qian is serving a big sentence in prison.

In contrast, Zhang Jie, Tian Fuzhen, and Cai Yilin, who debuted years ago, have long been recognized by audiences for their dance and music skills and are front-line celebrities in the entertainment industry. Their fanbase, while not as fanatical as those of traffic stars, is very solid.

Xue Ziqian needs no further mention. Ever since his song "Actor" went viral a second time, it secured his status as a front-line singer in the Chinese music scene. He's a star with both traffic and strength. Although there was a major scandal not long ago, his affectionate persona still prevailed. Even though the "Future Son" incident made Tencent uneasy with Xue Ziqian, since it was dictated by Gu Bai, Tencent didn't object. For them, as long as they can make money, face is not an issue.

At the filming site of Creation 111, Long Dan Ni and the representative from E Factory Film and Television watched the 111 young girls in front of them, nodding in satisfaction.

These girls were selected through nationwide auditions over the past few months.

Among them are students from music conservatories or dance academies, influencers with a certain fanbase, and ordinary girls who were previously unknown and dreamed of becoming big stars.

The representative from E Factory Film and Television, Duan Weiyuan, smiled at Long Dan Ni and said, "President Long, we have to acknowledge your keen sense for variety shows. Even before this program is broadcast, just the promotional previews of several mentors on our Tencent video have already reached over 20 million searches. It can be anticipated that once this variety show is aired, it will certainly spark a new wave of ratings frenzy."

Long Dan Ni's expression remained unchanged. Being called the "Mother of Talent Shows" and "Star-Making Machine" over the years, she has a keen insight into the entertainment industry, not to mention that the "Creation 111" program has already been market-tested in Goryeo, so Duan Weiyuan's flattery didn't concern her at all.

"At the end of the day, this program is a traffic variety show. Without your resources from Tencent, it would be difficult to be as successful."

Hearing Long Dan Ni's words, Duan Weiyuan laughed and said, "That has nothing to do with us at Tencent. All these star mentors were appointed by your Chairman Gu. As it turns out, Chairman Gu's direction is indeed correct. These stars have both traffic and strength, so there's no worry about word-of-mouth collapse or lack of attention. From this, it can be seen that Chairman Gu is indeed very knowledgeable about the entertainment industry."

When it comes to this, Long Dan Ni remembered Gu Bai's earlier advice to her.

Do not blindly pursue traffic; it is both a winning strategy and could be an accelerant that brings disaster. Thus, Long Dan Ni has been keeping a low profile and avoiding creating unnecessary drama for traffic. As for the "Creation 111" program, since it received Gu Bai's approval, she confidently went ahead.

On stage, several star mentors were acquainting themselves with the amateur girls. The aim was for smoother filming in the future.

Since it's a talent show, it naturally has a script.

Familiarizing themselves with each other helps avoid mistakes later. Those invited by Gu Bai are reputedly good in the industry, not to mention that the reward from Gu Bai is the highest among similar talent shows, so they will undoubtedly put their heart and soul into it.

As Long Dan Ni watched the training of these amateurs and was talking with Duan Weiyuan, her assistant ran over, out of breath.

Long Dan Ni frowned at her panting assistant.

"Can't you see there are so many guests here? Is the sky falling?"

The representatives from the Tencent delegation and advertisers all laughed and said, "I guess President Long's assistant must have something urgent for you. You continue chatting; we will learn more."

Long Dan Ni's assistant, after catching her breath, stammered, "President Long... Chairman Gu... Gu Bai is here!"

Upon hearing the assistant's words, Long Dan Ni, Duan Weiyuan, and the representatives from the advertisers were taken aback, then instantly comprehended.

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