Of course, that kind of excitement was just a fleeting moment, and Lu the Second immediately laughed, a self-deprecating laugh.

He was too eager for the further development of his business to actually think Chen Mo would have a solution.

If Chen Mo said he was going to Yu City to help increase his revenue, he might believe it. But to say Lu Fang could reach the turnover standard for a traditional brand evaluation, that was simply a fairy tale.

"Although Hanyang is a small place, if the current Lu Fang wants to be evaluated as a traditional brand, it needs a daily turnover of at least 100,000 Yuan, and it has to be maintained for a considerable period. Xiaochen, I think you are indeed joking."

Hiss...

Boss Lu widened his eyes and looked at his brother, "A hundred thousand? Second brother, are you saying your restaurant in Yu City can sell over a hundred thousand a day?"

This small Lu Fang of his, toiling day and night with his spouse, could only sell a thousand or eight hundred.

Lu the Second was stunned, looking at his brother, "A hundred thousand? Uh... Brother, I feel like you're cursing me."

If Yu City Lu Fang only had a daily turnover of a hundred thousand, how could Lu the Second have the confidence to say he'd buy his brother a house or something?

In the catering business, a monthly turnover of three million, with an actual net profit of two hundred thousand, is a blessing indeed.

The bigger the business, the smaller the net profit.

Lu Yongjun looked at Lu Yongmin incredulously, meaning more than a hundred thousand?

Chen Mo smiled and said, "That's why I say, if, I'm not daring to say a hundred percent. Moreover, aren't these the only choices in front of you now? Either you fall out completely with Brother Lu or you try, at least try, who knows if there's a chance?"

"But the problem is..." Lu the Second, with his large setup in Yu City, was well-versed in the catering business, "If Brother insists on using the specified ingredients, it's definitely not going to happen."

That's indeed the case, and Chen Mo had to admit this point, so if he wanted to complete the task, and that too in the most complete way possible, preventing the brothers from going to two extremes, he could only mediate between them.

"Brother Lu." Chen Mo stepped into Lu Fang, and everyone came in together. With the door closed, it was just us, which made it easier to speak, "Where do you think the true essence of cooking lies?"

"Of course, it's using good ingredients, honing the skills, and making the tastiest food possible!"

This was the summary of years of culinary experience from the old man, and Lu Yongjun almost answered without thinking.

But Chen Mo shook his head.

"Otherwise. I say the true essence of cooking is, as creators of cuisine, no matter what ingredients we encounter, no matter what environment we are in, we do our best to make the existing ingredients as good as possible."

Seeing Lu Yongjun somewhat unconvinced, Chen Mo continued, "Look, according to your method, what kind of meat should be used for twice-cooked pork?"

"Secondary pork belly!"

"Then why is it that when I use pork belly today, my business turns out better than yours, and my price is five times yours!"

"Ah, this..." Lu Yongjun was speechless for a moment, as this was indeed the fact.

"For those diners, do they care whether the twice-cooked pork uses pork belly or secondary pork belly? No, they don't, trust me. They only care about one thing: whether the twice-cooked pork I bought tastes good and whether it's worth the price!"

"What Xiaochen said makes sense." Lu Yongmin agreed, "As long as the food is delicious and customers want to eat it again, it doesn't count as losing Dad's legacy."

Lu Yongjun smacked his lips, "But the old man said, if you indiscriminately expand the scale, the ingredients will inevitably get worse, and then the food will get worse as well, and Lu Fang will lose its significance."

Chen Mo leaned against the main beam in the house, feeling like smoking a cigarette.

Boss Lu stubbornly adhered to the ancestral teachings, insisting on using the best ingredients to make the best dishes, while Lu the Second felt that to carry on the legacy, he needed to not only expand the scale but also improve the menu, which was the irreconcilable conflict between the two.

"What if we increased the customer unit price?" Chen Mo suddenly said, "Increasing the customer unit price could increase the turnover while ensuring the quality of ingredients."

Seeing Lu Yongjun about to refute him again, Chen Mo hurriedly spoke first, "Of course, increasing the customer unit price doesn't mean not selling cheap dishes; it just means adding some expensive dishes."

In terms of how to increase turnover in a short time, Chen Mo indeed had something to say about this.

He had encountered the same issue in Jingzhou before, anxious to upgrade but with a menu price that wasn't sufficient to sell a lot of Experience Value.

That increasing the customer unit price was a good option.

Chen Mo furrowed his brows and pondered, "Our current goal is to first have Hanyang Lu Fang evaluated as a traditional brand, and then use Yu City Lu Fang as the second branch to also get the traditional brand recognition. Extraordinary times call for extraordinary measures, Brother Lu, you also need to embrace some new things."

"But what kind of dish can sell for a hundred thousand a day? Isn't that like robbing money?" Lu Yongjun was still not very convinced.

This broken wooden house of his, this small space, selling a hundred thousand a day?

A fairy tale!

"There is!" Chen Mo said very confidently, "Let me think."

Chen Mo sat on a long wooden bench and slightly closed his eyes. To others, he might seem to be dozing off, but Lu Yingqiu didn't think so. Brother Xiao Chen was genuinely trying to find a way to help the Lu Family solve this huge dilemma.

Lu the Second also sat down beside him. He had some expensive dishes on the Yu City Lu Fang menu, but bringing them to Hanyang Lu Fang was inappropriate; taking those dishes out would just make the villagers scold: Going crazy wanting to make money?

He was also thinking.

Boss Lu was also thinking.

And even the three judges he brought, as well as the chefs brought by Lu the Second, everyone was thinking.

What kind of dish could help Lu Fang maintain a daily turnover of one hundred thousand?

Chen Mo was racking his brain for all the Sichuan Cuisine he knew, there were many precious dishes.

For example, the well-known Open Water Cabbage, Lotus Chicken Slices and the likes, but these dishes were not suitable.

Such dishes could be priced anything, but Lu Fang itself was an unremarkable old shop, with no distinctive features. Suddenly serving a dish of Open Water Cabbage on a wooden table, saying: 288 Yuan a serving.

It would really get the tourists cursing directly!

So, such precious dishes, royal court dishes were absolutely out of the question.

Then what else is there?

"This dish doesn't necessarily have to be violent, it can be expensive because of high costs, the selection committee wants turnover, not profit margins."

"So, what ingredients are inherently very expensive?"

Without much thought, Chen Mo gave himself the answer: beef.

"Then how can the beef be prepared so that customers feel it's not just overpriced, but that the stuff itself is costly?"

Immediately another answer popped into Chen Mo's mind: air-dried beef.

"So, what's the method for air-dried beef in Sichuan Cuisine?"

Thinking of this, Boss Xiao Chen had a faint smile on his face and slowly opened his eyes.

The answer is clear in his mind.

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