Jiangzhou University has always been quite unknown domestically, essentially one of the most low-profile 211 universities in the country. Not only is it not well-known outside the province, but it also lacks presence within the province, and many people even don't know it is a "211."

But this time, Jiangzhou University has really gone viral nationwide among netizens.

Although the boost in the school's reputation is due to the delicious food in the canteen, ultimately, this is part of the school's hard power!

Even if other universities want a canteen with such delicious food, they have to have the capability!

The school responded very quickly. Just as Jiangzhou University's Seventh Dining Hall hit the trending searches, the school's official Douyin account immediately released a video with the title:

"Welcome students and parents to visit the school!"

The title says "visit the school," but apart from the grand entrance of Jiangzhou University and the beautiful, tranquil campus scenery like a garden, the main content of the video is Seventh Dining Hall nestled among green trees and red flowers, and the bustling scene of students queuing to eat.

In the video, each student has a full tray of dishes in front of them, and they are devouring the food so eagerly that viewers watching the video almost start drooling.

Shortly after the video was uploaded, it immediately attracted many netizens interested in "Jiangzhou University's Seventh Dining Hall," who generously gave their attention, likes, and left their "footprints" in the comments section:

"Wow! I haven't been to Jiangzhou University, and I didn't expect the campus scenery to be so good. Studying here must be wonderful!"

"So this is the Seventh Dining Hall. Watching the students eat is really mouthwatering!"

"Waaah, if I had known earlier during the college entrance exams, I would have applied to Jiangzhou University. Then I would be the one gobbling down food in the canteen right now!"

"Apply to Jiangzhou University just for the canteen? I'm rolling my eyes."

"Roll your eyes all you want, first see if you can even get into Jiangzhou University!"

"..."

The Jiangzhou University official Douyin account didn't have much presence initially, with only about fifty to sixty thousand followers, which is rather pitiable compared to the hundreds of thousands or even millions of followers for well-known prestigious schools like Modu University and Zhijiang University.

However, after this video related to the "Seventh Dining Hall" was released, within just twenty-four hours, Jiangzhou University's follower count skyrocketed to over 500,000, nearly a tenfold increase!

If before, the influencer Hua Xiaoling was considered "wild," with many not believing the content she broadcasted and deemed her performances fake, it was somewhat understandable.

Now, however, with the Jiangzhou University official Douyin account presenting the footage, it's genuinely a "legit" release, and the best part is, the video doesn't say a word about how crowded the Seventh Dining Hall is or how delicious its food is.

It simply shows scenes of students queuing and dining, letting the audience judge for themselves.

In reality, most audiences are quite averse to passively receiving information.

Especially in today's information explosion society, people encounter too much information, forming a strong self-defense mechanism, automatically discarding anything they're not interested in.

If they're interested, they won't immediately accept the information; instead, they'll first question its authenticity, then take varying amounts of time to verify its truth before choosing whether to accept it.

And letting audiences judge through the video's images, no matter the conclusion drawn, they'll accept it immediately.

Because it's the result of their own thinking.

One can question the truth of others, but who would question their own smart and brave self?

Thus, information like "The Seventh Dining Hall is actually at Jiangzhou University," "The food at the Seventh Dining Hall is really tasty," "I really want to have a meal at the Seventh Dining Hall to taste it," became increasingly frequent.

Eventually, search terms like "What is Jiangzhou University's first-choice science admission score" and "How many people did Jiangzhou University enroll in XX province today" also frequently appeared, even making it into the trending searches!

"Great! Everyone did a good job this time, well done!"

Lao Bear, the head of Jiangzhou University's publicity department, was very pleased after receiving reports from his subordinates. In fact, even without their reports, he had been keeping an eye on the matter and was well aware of the whole situation.

After all, although he wasn't the one executing it, he had decisively instructed his publicity department's new media operations team to take full responsibility for it.

The rare visits of renowned singers Liu Xining and Xie Siqi to the school and their simultaneous appearance at the Seventh Dining Hall, caught by live-streaming netizens, was a rare opportunity. If the school missed this chance, they'd regret it enough to tear their hair out!

In all these years, the school had never been on trending searches, neither for good reasons nor bad.

Of course, bad reasons are out of the question, as they're bad for reputation!

All in all, being able to trend this time, while benefiting from the era's rapid short-video social media growth, is primarily due to the hard power of the Seventh Dining Hall!

Since it's hard power, as the school's official body, they must endorse the Seventh Dining Hall.

In doing so, they can also slightly improve the school's reputation.

After all, only by enhancing the school's reputation can they hope to attract more excellent students to voluntarily apply during college entrance exams in the coming year.

You see, this time the promotions department reacted quickly and executed it well, hasn't the promotional effect now shown itself?

Not only has the university's official Douyin account seen its follower count surge nearly tenfold, but the search terms even made it to the trending list!

This time, the university not only got the bicycle but also picked up the watch; this is a pure bonus surprise.

"Looks like my previous attention to the Seventh Dining Hall was a bit lacking, it's a great promotional point. I'll need to visit more often in the future."

Fan Chuliang calmed down and thought to himself while sitting in his office,

"I seem to remember someone mentioning that the Seventh Dining Hall was originally an unused gym, and it was Lao Bear from the Student Affairs Office who facilitated the conversion into the Seventh Dining Hall...

Well, I'll go and have a chat with Lao Bear first, since he helped out, he probably knows the young owner of the Seventh Dining Hall pretty well."

...

Riding the wave of popularity the Seventh Dining Hall gained online, the university's promotions department is considering how to further promote and tightly bind the Seventh Dining Hall with the university as they follow up and operate.

Meanwhile, those "old fans" who have been following Hua Xiaoling, the live streaming influencer, and watched several of her Seventh Dining Hall streams couldn't hold back anymore after seeing celebrities Liu Xining and Xie Siqi praise the food there.

They flooded the comments in the livestream, looking for companions to visit Jiangzhou University and check out just how delicious the Seventh Dining Hall's food really is.

Though many people have claimed that the food is very tasty, evaluations of food's flavor heard from others can never compare to personally trying it.

After all, everyone's taste varies, some prefer mild flavors, while others love salt and spices, perhaps what others find delicious tastes different to oneself.

As food enthusiasts arrived from various places, the first to notice something was off were not the students dining at the Seventh Dining Hall, nor were they the staff working there, but rather the security guards at the entrance of Jiangzhou University.

That day, nearing noon, two cars approached slowly in single file from afar.

Security guard Lao Li, standing at the gate, saw that the license plates on the two cars were unfamiliar, so he immediately raised his hand to signal them to stop.

The two cars stopped slowly in front of the gate, and a young man in the passenger's seat stuck his head out the window, loudly asking:

"Hello, sir. Could you tell me, is it true that the Seventh Dining Hall's food is really delicious?"

Lao Li had answered this question many times, and without needing to think, he replied directly:

"Of course, whose doesn't know the Seventh Dining Hall's food is great? Influencers stream here every day!"

"Really? We came after watching a live stream, we just can't believe a university cafeteria can have food that's so good; it's definitely the influencers exaggerating!"

"An influencer might exaggerate, but would a big star like Liu Xining lie casually?"

Lao Li pouted and "hmmphed" lightly, saying,

"She also said the food in the Seventh Dining Hall is very tasty!"

The young man chuckled and said, "I'd better try it myself then. Since we're already here, not trying it would be a loss!"

"You've got a point there, no matter how amazing others say it is, nothing beats tasting it for yourself."

Lao Li registered the two cars while reminding them,

"You should hurry, the Seventh Dining Hall is about to start serving food, and the line for food may already be stretching down the road. If you delay any longer, you may not even get to buy any food.

By the way, let me remind you, no matter how urgent things are once inside the school, don't speed! If you hit a student, it'll be a huge trouble!"

"Got it, thanks, sir!"

The young man nodded with a smile, and the cars slowly restarted and drove into the campus.

Shortly after these two cars entered, three more small cars turned up, and behind them was even a minibus!

The text on the minibus's body indicated a travel company from another region...

Oh boy, have they taken Jiangzhou University for a tourist attraction? Or are they treating the Seventh Dining Hall as an influencer check-in spot?

There's even a tour group here!

Lao Li stared dumbfounded at the approaching vehicles, and could vaguely see the cheerful faces of tourists sitting inside the minibus. He couldn't help but sigh inwardly:

"Well now, more and more people from outside are coming to the Seventh Dining Hall to snatch food; those students are really miserable. At this rate, they'll soon barely be able to get any food..."

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