"Isn't the standard for TV episodes 45 minutes each?" Yi Anguo asked with some confusion.

"45 minutes is 45 minutes, but don't forget the opening and closing credits. Plus, the next episode often includes a recap of the previous one, which adds a few more minutes to the total runtime." Yu Zheng explained.

"So, the actual storyline might only be about 30 minutes long. By shortening each episode by ten minutes, we can make an extra episode for every three episodes. It's entirely possible to cut 45 episodes into 59 episodes!"

Yi Anguo thought it over and then said, "Let's edit it into 59 episodes. If we don't, once someone buys the rights, they'll cut it anyway."

"By making an extra dozen episodes, we can charge a dozen more episodes' worth of licensing fees."

"Then how should we calculate the actors' payment? Should it be based on 45 episodes or 59 episodes?" Yu Zheng hesitated before asking.

"Actors' payment? It should definitely be based on the actual number of episodes we film. Pay them for however many episodes they've acted in." Yi Anguo answered.

"We won't skimp on the money we owe them. We might want to cooperate long-term in the future!"

"Alright then! Now, Hunan TV is offering 135 million yuan to buy our rights. Should we sell or not?" Yu Zheng asked concernedly.

"What do you think our show is worth per episode in terms of licensing fees?" Yi Anguo pondered and said.

"Given our investment is only 40 million, selling the rights for 135 million should be pretty good. We can say it will earn quite a bit. I think this price is acceptable." Yu Zheng said objectively.

"You may not have a high perception of the value of your own drama!" Yi Anguo chuckled.

"I don't plan to sell the rights to Hunan TV at this price."

Yi Anguo plans to first broadcast it on Quiet Video, not because the rights can't be sold, but because they won't sell for a high price.

Firstly, this drama features many actors who are not very famous, including the lead Zhao Liying, and director Yu Zheng. Though they are somewhat known, they aren't as famous as they would be years later.

When TV stations purchase drama rights, they consider the quality and storyline, but more importantly, they look at who the lead actors and director are and how famous they are.

TV dramas starring well-known actors and directed by famous directors naturally fetch higher licensing fees, as these shows have built-in viewership and ensure high ratings.

In contrast, dramas with lesser-known actors or directors struggle to guarantee viewership.

TV stations buy drama rights to earn profits; high-rated dramas attract many advertisers to buy ad space.

If the drama ratings are low, advertisers won't be interested in spending money on ads.

This could mean that TV stations might not even recover the cost of purchasing the drama's rights.

If advertising fees can't be recouped, they'll naturally incur losses, which is a scenario every TV station wants to avoid.

However, if we broadcast "The Palace Doesn't Believe in Tears" on the newly launched Quiet Video while promoting it online, with the quality of this drama, it could quickly become a hit.

Since it will be an exclusive on Quiet Video, netizens would need to download Quiet Video to watch it. This undoubtedly serves as a promotional strategy for driving traffic to Quiet Video.

Furthermore, after broadcasting six episodes, in order to continue watching, viewers will need to become Quiet Video members. Only members will have the privilege of continuing with the series!

Once six episodes have aired, the drama will already have gained some online traction. As for its quality? TV stations aren't foolish—they'll certainly be willing to pay higher licensing fees to acquire the broadcast rights for this drama.

Then we can negotiate who gets to broadcast it first and who broadcasts it later.

If TV stations want to broadcast it first, they'll naturally need to pay higher licensing fees, while Quiet Video can choose to air it a day before or after.

If other platforms dare to broadcast it, Zhao Liying Film Company won't hesitate to sue them to protect copyright.

Of course, other platforms can broadcast it, but they need to purchase the rights and pay the licensing fees.

However, they can only air it after Quiet Video has broadcast it.

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