On Sunday night, the latest two episodes require VIP access to watch, not much, just a twenty yuan fee.

It's not that the price can't be cheaper. In reality, paying either ten or twenty yuan for membership doesn't make much of a difference. Those willing to spend will watch it for twenty yuan all the same, while those unwilling, even at ten yuan, won't spend unless it's free.

Offering more free episodes can attract more internet users to watch the series. Once they're hooked by the exciting storyline, at that point when they can't stop watching, that's when you charge them. Most who truly enjoy the show will still be willing to spend 20 yuan.

After all, at this time some movies can also be watched online, but they require payment as well, and some people are willing to pay for them.

Moreover, once you join, you can watch VIP chapters without any ad interruptions, whereas non-members will see ads.

But the series "Palace Doesn't Believe in Tears," because it's exclusively broadcast on the site, even if you're okay with ads, you can't watch it unless you become a member.

Exclusively streamed series are a first on the whole video website, and to have a forty million ancient costume drama premiere on a video site has never happened before.

Even many in the film industry are skeptical, including Yu Zheng. He personally doubts this approach, thinking it's hard to recoup the investment, let alone make money.

But there's no choice, the investors want it this way, and no one can stop it; the boss is rich and capricious, not afraid of losing money.

Xiannan TV is paying close attention to this matter too. It's become a hot topic online, hitting Weibo's trending list, making it hard not to notice.

And as the lead female actress in the series, Zhao Liying has become well-known among internet users because of this; the show hasn't aired yet, but she's already famous.

And before "Palace Doesn't Believe in Tears" even started airing, many netizens had downloaded the Quiet Video app to watch the series on it.

All videos on Quiet Video, without exception, inserted promotional ads for "Palace Doesn't Believe in Tears."

This included behind-the-scenes footage and some exciting shots from the plot.

On the first day at 8 PM, a large number of netizens flocked to Quiet Video's website to watch its exclusive series "Palace Doesn't Believe in Tears."

Two episodes in a row, and then it's over, you have to wait until 8 PM the next day for updates.

Many people were already drawn in, wanting very much to continue watching the third and fourth episodes, but there's no choice, they have to wait for the next day's update.

After watching, everyone naturally started discussing online, commenting on Zhao Liying's performance as the protagonist, and the storyline.

The internet is connected, plus Liying Film Company and Quiet Video arranged for some people to write some soft reviews and post them on various websites, forums, and in tieba.

At 8 PM the following day, even more people flocked to Quiet Video's website to watch "Palace Doesn't Believe in Tears."

And the download numbers for Quiet Video's software increased even more; the second day's download volume reached over 5 million, with the total number surpassing 30 million.

The total number of video users in the country doesn't exceed 200 million, with some users downloading apps from multiple video sites.

Quiet Video has just barely started operating, yet it already has 30 million downloads, which is actually not a small number.

Out of the 30 million-plus downloads, over 20 million users downloaded Quiet Video only after the site decided to exclusively stream "Palace Doesn't Believe in Tears."

After the second day's two episodes are aired, those wanting to continue watching have to wait until the next evening.

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