Chapter 456: Chapter 222: The Senior Sister’s Dream

"Let me see the ledgers."

Qin Yuenan’s brows furrowed. She couldn’t believe that the Shennan Pet Society, opened by Lin Shen, could have a daily revenue as high as 30,000!

Based on her years of market research experience, the average daily revenue for a high-end Cat Cafe was around 10,000.

And that was for a famous brand like Pet Guardian Home.

Other non-chain, off-brand Cat Cafes were considered to be doing well if they made even a few thousand a day.

But her own Shennan Pet Society was somehow pulling in 30,000 a day?

They were practically printing money!

Qin Yuenan had only ever seen such incredible numbers at Pet Guardian Home’s flagship store, and even then, only on holidays like the Qixi Festival.

Those sales figures also included pet food, pet toys, and even cat sales.

But Shennan Pet Society’s revenue model was strange.

Qin Yuenan examined the ledgers Qi Hao brought her and discovered that 60% of the shop’s revenue came from admission fees and membership top-ups, while 30% came from drinks and snacks.

Only 10% came from other business areas like pet food.

What did this mean?

It meant that Shennan Pet Society had reached a daily revenue of 30,000 before its other supplementary businesses had even gotten off the ground.

It meant that the shop’s foot traffic was at least three times higher than that of an ordinary Cat Cafe!

If the other business lines could catch up, a daily revenue of 50,000 would be no problem!

Calculated at a 50% gross profit margin, a single shop could earn 750,000 a month?

That was terrifying!

Qin Yuenan was in disbelief. She felt like her years of management experience were completely unsuited for Shennan Pet Society.

After some thought, she concluded there were likely two reasons for this phenomenon.

First, Lin Shen had spent a fortune on traffic-driving marketing and promotions across various social media platforms.

This converted Shennan Pet Society’s online fame into offline revenue, giving it the quality of an internet-famous location.

But to create such a huge impact, the investment in this area alone must have been around a million.

Qin Yuenan had to admire him for that.

Most people wouldn’t have the guts to invest so much money in marketing during the initial phase.

However, Qin Yuenan knew Lin Shen well.

’He probably didn’t do it out of courage, but simply because he has too much money...’

As for the second reason for the shop’s booming business, it was probably how incredibly cute and appealing the cats were.

Qin Yuenan had previously looked into the several cats that Shennan Pet Society was promoting, and their individual brand identities had gradually been established.

Take Sun, for example. In just seven days, this cat had attracted a huge following due to its lazy, sunbathing-loving personality.

Nicknames like "Hajiyang" and "The Inspiration Mushroom" were popping up everywhere, and its Douyin account’s follower count had shot up from 0 to 30,000!

Many customers came specifically to pet the famous cat and take a photo with Sun.

This proved that once you build up a social media account, the cats can get their own fanbases, attracting people who flock to the cafe to "check in."

’It really is an era where traffic is king...’

Qin Yuenan mused internally.

She had always felt that in the pet industry, the profits generated by marketing far outweighed those from other areas.

The so-called exchange of fame for fortune.

After all, the pet industry is a type of service industry with no significant technical barriers.

Success or failure all depended on the quality of service and promotion.

But Sun Mingli had always stubbornly believed that improving the quality of pet food and toys was the key.

Now, it seemed she was completely and utterly wrong.

Lin Shen’s success had proven that as long as you build a name for yourself, you’ll never have to worry about customers.

Qin Yuenan silently approved of his methods.

Of course, this wasn’t to say that pet food quality was unimportant, but rather that it should be classified as a future strategic goal.

Shennan was in the early start-up phase, so it naturally had to focus on its physical stores, with supplementary businesses like pet food taking a secondary role.

’But, did Lin Shen really find an OEM factory to make pet food?’

Qin Yuenan glanced at a staff member hosting a livestream sale not far away, then had Qi Hao bring her a sample of the pet food.

After opening it, she took a sniff and felt that it smelled a bit more fragrant than Pet Guardian Home’s food.

She just didn’t know how the cats would take to it.

Qin Yuenan looked up at Qi Hao.

"Have you fed this food to the cats in the shop?"

"Yes, we have."

Qi Hao explained with a smile.

"We’ve switched all the shop’s cats to this brand now. They love it, and customers who’ve bought it for their own cats at home have also given great feedback, or so I’ve heard."

"Is that so."

Hearing this, Qin Yuenan’s worries eased considerably.

Pet food could be considered a key strategic direction for the industry; a single misstep could lead to the entire company’s bankruptcy.

It seemed Lin Shen took this aspect quite seriously after all.

Qin Yuenan continued to ask Qi Hao a few more questions, each one sharp and to the point.

For instance, she asked about the pet food’s sales figures, customer feedback, and the quality of the newly acquired cats.

Qi Hao’s answers were flawless. He explained everything to Qin Yuenan one by one, giving her a thorough understanding of the shop’s operations.

This left her quite satisfied.

It seemed the store manager Lin Shen had found was very experienced and even possessed other talents.

Through their conversation, Qin Yuenan discovered that Qi Hao was actually a top student who had graduated from the Royal Veterinary College, London!

That was quite a surprise to her.

’This kind of talent could definitely reach a high-level management position at Pet Guardian Home in the future, yet Lin Shen has him just managing a shop here?’

’Usually, these top students who’ve studied abroad are proud and ambitious. How did Lin Shen convince him?’

Qin Yuenan was a little speechless, even angry.

After all, a rare talent like Qi Hao was an absolute treasure in today’s world.

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