Thanks to word-of-mouth, sales of the Sleep Promotion Device were booming. Song Yi gleefully bragged that there was an endless stream of customers arriving every day, whether referred by others or walking in on their own. And the numbers were visibly growing.

Moreover, most of these customers were people of considerable status and wealth.

Song Yi analyzed the situation: these so-called successful individuals faced immense competitive pressure, lived irregular lifestyles, and tended to overthink. Naturally, their sleep quality was terrible.

Ordinary people, on the other hand, hustled to make a living and were dead tired every day. They usually fell asleep the moment their heads hit the pillow. Even if ordinary folks occasionally struggled with sleep, they wouldn’t bear to spend over ten thousand yuan on a tiny Sleep Promotion Device.

That was right—the price of a single Sleep Promotion Device had already skyrocketed to 15,800 yuan.

Seeing the ever-increasing influx of customers driven by word-of-mouth, Song Yi and her team promptly pivoted their marketing strategy. They wanted to elevate the company’s prestige and class. Simply put, by raising prices, padding out services, and manufacturing scarcity, they aimed to brand Extraordinary Medical Technology as an exclusive, high-tech enterprise characterized by “cutting-edge technology, professional service, and trusted quality.”

The specific approach started with a massive price hike. Next, all customers had to make an appointment. It was absolutely impossible to receive a physical examination on the same day. Furthermore, appointments were always scheduled three to five days in advance. The only way to get a slot within a day or two was if the customer was willing to accept inconvenient times, like seven or eight in the morning, or nine or ten at night.

Additionally, the brainwave test—which originally took only a dozen minutes—was expanded into twelve convoluted, supposedly “premium” examinations that took over an hour to complete. In Song Yi’s words, this showcased the company’s cutting-edge technology and professional service, thereby enhancing the user experience.

Even the hypnotic melody, which could be generated on the spot after the tests, was artificially delayed by Song Yi’s team. Their explanation to the customers was that an expert team, led by Yan Feifan, needed to conduct an in-depth, professional analysis of the test data. Only after Mr. Yan pinpointed the targeted hypnotic melody would the company use a specially developed, high-precision audio melody encoder to compile a custom track that worked exclusively for that specific customer.

This process required at least two days. And that turnaround time was supposedly only possible because Yan Feifan’s expert team worked tirelessly and pulled overtime.

In Yan Feifan’s eyes, this was nothing more than a bunch of unscrupulous merchants taking scamming to the extreme.

Song Yi, however, argued forcefully that it wasn’t a scam—it was successful marketing. Moreover, she claimed it effectively confused potential competitors and kept their core technology a secret.

Yan Feifan couldn’t agree with her reasoning.

Patting Yan Feifan’s shoulder, Song Yi put on a terrible Zhesheng accent and said pretentiously, “Medical research, I’m no good! Product marketing, you’re no good.

“You don’t need to worry about product marketing and corporate branding. Just leave it to me.”

With Yan Ziruo and Yu Suye overwhelmingly taking Song Yi’s side, Yan Feifan could only sigh in defeat.

At half-past six in the evening, Yan Feifan, Yu Suye, and Duan Yu returned to their residence at Zuimo Court, only to be surprised by Song Yi’s presence. However, more than Song Yi’s arrival, Yan Feifan’s attention was drawn to an architectural model sitting on the living room coffee table.

At first glance, it looked like a sailboat sailing against the wind with two triangular sails, except the two towering, voluminous sails were completely disproportionate to the hull.

“Is this the design model for the company headquarters in Phoenix Medical Park?” he asked.

Song Yi hummed in affirmation and introduced it excitedly, “The design symbolizes hoisting the sails to brave the vast ocean. What do you think?”

Without waiting for Yan Feifan or Yu Suye to respond, she continued enthusiastically, “The entire building is unified within the hull. There are three underground levels, mainly used for parking.

“The hull has five floors. The front sail building has twenty-seven floors, and the rear sail building has thirty-three.

“The bow and the front sail building will primarily be used by the Jinxiu Grand Hotel.

“The stern and the rear sail building will be our company headquarters. This layout ensures relative isolation from the hotel, avoiding any disturbances.”

Song Yi pointed to several skywalks between the front and rear sails on the model. “On the twelfth, eighteenth, and twenty-fourth floors, there are skywalks connecting the two sail buildings for personnel movement and sightseeing.

“In emergencies, these also serve as escape corridors.”

She then pressed eagerly, “So, what do you two think? Hurry up and share your thoughts!”

Yan Feifan nodded slightly. “It looks pretty good.

“However, for a building this massive, I have a feeling a budget of two or three hundred million won’t be enough.”

Song Yi gave him a thumbs-up and praised, “Feifan, your intuition is spot on.

“The budget has gone up to four hundred million. The Jinxiu Grand Hotel will cover the extra cost.”

At this moment, Yu Suye pointed to a green, open-air area at the stern and asked, “Is this a sky garden?”

Song Yi beamed. “Yes, it’s a sky garden. It can also serve as our outdoor activity area.

“It can accommodate two to three hundred people. It would be absolutely fantastic for hosting evening cocktail parties or receptions.”

Pointing at the stern again, Song Yi added, “My idea is to use the first and second floors as customer reception and service areas.

“The third, fourth, and fifth floors will be the research and production center.

“The rear sail building will be the company’s office area.

“Any surplus office space can be rented out or converted into apartments for employees.

“After all, it’s in the suburbs. For the first few years, amenities and transportation probably won’t be very convenient.”

Yan Feifan nodded. “You’ve considered it thoroughly.

“Let’s wash our hands and eat. We can talk while we eat.”

The group soon took their seats in the dining room and began to enjoy the lavish dinner prepared by Si Lan.

After a few bites, Song Yi suddenly sighed. “We’ll never get to eat at Luo’s Private Kitchen again. I originally wanted to send a few people to learn from him so they could be the head chefs at the headquarters’ restaurant.

“Sigh, do you know which boss poached him?”

Yan Feifan shook his head. “It’s still unclear.

“But your idea of sending people to apprentice under him wouldn’t have worked anyway. Mr. Luo is extremely secretive about his culinary skills.”

Song Yi chuckled. “It’s his livelihood, so of course he has to keep it strictly confidential. However, as long as the price is right, he would probably be tempted.

“I’d just be worried he’d hold back and not teach them wholeheartedly.”

Pausing for a moment, Song Yi changed the subject. “I’ve already contacted that big star, Shen Daoran. We’ve scheduled him for this Sunday.

“However, we told him we wouldn’t make any special arrangements to clear the venue just for him.

“So, if he wants to avoid enthusiastic fans, he’ll need to wear a disguise when he comes.”

Song Yi laughed mischievously. “I bet he’s secretly thinking we might deliberately leak the news to use his fame for a wave of publicity.

“I’ve already issued strict orders for absolute confidentiality.

“At the same time, everyone in the company must treat him like an ordinary customer. Anyone asking for an autograph or a photo will be dealt with severely.”

Looking as if she were ready to enjoy a good show, Song Yi said, “This time, I’m going to let him experience what it feels like to be completely ignored and treated like an ordinary person.”

Yan Feifan knew that Song Yi was still holding a grudge because Shen Daoran had previously rejected their offer for a commercial endorsement.

He rolled his eyes and teased, “Song Yi, aren’t you being childish? Making targeted arrangements like this only proves how extraordinary he is.

“True disregard means letting things be and not making any special arrangements at all.”

Song Yi buried her head in her food and ignored Yan Feifan.

But after a short while, she looked up with a bright smile. “Neither of you has to work tonight, right? It’s rare that I’m free tonight too.

“Should we go out for a stroll and relax?”

Yan Feifan rejected her outright. “Su Ye performed a major surgery today. She’s quite tired—”

Yu Suye quickly interrupted, “The surgery went very smoothly today. I feel fine, not tired at all.

“Feifan, I want to go shopping…”

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