Two days after the Charity Ball, Fu Rongbing invited Feng Yu to his house for dinner again. But this time, Feng Yu rejected his invitation.
After that, Feng Yu bought a plane ticket and returned to Beijing. He still has lots of work in Beijing. But his top priority was still the recording of .
The recording studio was set up, and Feng Yu insist on checking the studio personally. He had spent money and what if his product placement were not set up correctly?
“What is this picture on the floor? Change it to our Wind and Rain Logo and the words Happy Dictionary on both sides. That’s right. The Logo must be big and prominent.”
“Why is the screen upright? Change it to 445 degrees. This way, the participants and the host can interact. If you put it upright, it will block the host. How can they interact?”
“Make the tables bigger. This is too small to place anything on it. Huh? The host does not have cue cards and no scripts, so we don’t need a table to place things on it? The host and participants do not need to drink water? Didn’t I tell you that Lehaha is also one of the sponsors? Green tea can calm the participants’ nerves. Do you know that?”
“You can place a giant doll of Lehaha’s cartoon character, a gigantic Superfan or Aiwa Pager here in the audience stand. If not, the audience stands will be too boring. You are saying that the viewers are not interested in seeing the audience stand? Have you participated in CCTV’s Gala dinner production before? Don’t you know that the audiences in from of the TV like to see the live audiences? Do you know that one of the segments in this program is asking the live audiences for help?”
“Why are the shelves for the prizes so small? Who says we are going to place the real products here? We just need to place the boxes of the products. You want the participants to carry a real VCD player down the stage? Just let them carry the empty packaging down from the stage and then redeem the real thing in the backstage.”
……
At the studio, Feng Yu was furious. These people were too dumb. All of them could not think out of the box. Feng Yu had spent so much money, and they do not know how to let his products have more screen time. The stage arrangements and the audience stand were almost the same as !
Every single detail must be eye-catching and must also showcase the sponsored products.
Deputy Chief Jia had also placed particular importance on this program. Because of this program, he had fallen out with the rest of the Deputies. If this program were not well received by the viewers, there would be a negative impact on him.
Feng Yu was barking orders to the workers while Deputy Chief Jia was speaking to the Chief Director: “Old Yan, what do you think of the changes Feng Yu wanted?”
“Some were reasonable, but some were just to showcase his company’s products. He wants to put his company’s logos on the floor of the stage, pillars, surroundings and even the roof. What has that got to do with this program?” Director Yan complained.
“Old Yan, let it go. is also like this. Feng Yu had spent lots of money to sponsor this program. Other than the venue and workers, CCTV does not need to spend a single cent. We must make sure this program is a success. Next year, CCTV 3’s Deputy Chief Director will be retiring. Do you understand?”
Director Yan heard this, and his hand shook with excitement. He immediately beat his chest and promised that he will listen to Feng Yu’s suggestions. He will make sure that this program will be better than !
Since Deputy Chief Jia had made it so apparent to Director Yan, Director Yan also did not care about his director’s ego. He will just do what Feng Yu wanted. If he becomes the Deputy Chief Director, he will not need to work so hard.
Deputy Chief Jia patted Director Yan’s shoulders and left smiling. In another two days, after the changes wanted by Feng Yu were completed, the program will start recording. Deputy Chief Jia will come again to watch the live recordings by the side.
……
3 days later, the recording of the first episode was about to start. The audiences were mainly students from Beijing University. There were also some family members of CCTV employees. Some of the spectators were CCTV workers. But the ones seated in front were the leaders from CCTV. They wanted to see what this program was all about.
In the backstage, Feng Yu was telling Ni Ping about the things to note.
“This program will test the contestants’ mental state. After the contestant had chosen his answer, no matter whether if his answer is right or wrong, you must ask him ‘Is this your final answer?’ and let the contestant reconsider his answer.”
“What if his first answer is right and changed to a wrong answer after I asked him this question?” Ni Ping asked.
“But if he had chosen the wrong answer in the first place, he might change to the correct one. No matter what answer the contestant picks, that’s their problem. You only need to let him confirm his answer and don’t let him change his mind later. This is also only of the features of this program.”
In Feng Yu’s previous life, the part of this program that left a lasting impression on him was Wang Xiaoya asking the contestants ‘Is this your final answer?’. Although the viewers will mock the way Wang Xiaoya hosted this program, this phrase became the most popular phase at that time.
The opening music ends, and Ni Ping walked to the center of the stage. All the audience stood up and shouted: “Wind and Rain Happy Dictionary, an exciting test of knowledge!”
The leaders in the audience stand also stood up immediately when they saw the rest of the spectators standing up. They do not know the cheers, and they could only open and close their mouths to pretend they were shouting in unison. After all the audiences sat down, the leaders were thinking in their hearts. This cheer was interesting. It includes the program’s name and still pointed out the core of this program. It was also easily remembered by the viewers. Who was the one that thought this up? Letting the live audiences to shout out the program’s name?
“Good evening to all viewers. This is CCTV’s newest quiz show. Happy Dictionary. Answer the questions correctly and win big prizes. This program is sponsored by Wind and Rain Electronics, Technology can change our lives. We are open to applications from the viewers to participate in this program…… Ok. Now, let’s welcome our first contestant.”
The audience cheered as this contestant walked up the stage. This contestant was a Professor from Beijing University, and he was specially invited by CCTV to participate. There were many Beijing University students among the audiences, and they will surely support their professor.
“Good evening Sir. Please take a sit. I am Ni Ping. Can you introduce yourself?”
“Good evening. My name is Zhao Luyi, 38 years old. I am a professor at Beijing University. I had seen your program’s advertisement in the papers asking for participants, and I called. I am quite surprised that I am selected to be one of the contested.” Professor Zhao sat down with a confident look.
A professor at a young age of 38, was proof of his success. This was a selling point. Although the professor looks confident, Feng Yu does not think that this professor Zhao will be able to answer all 10 questions correct. The questions were changed from 12 to 10, but the difficulty of the questions had increased a lot.
“Professor Zhao, what is your greatest dream?”
“My hometown is a poor village in the countryside. There are many kids who can’t afford to go to school. I want to win the prize money and donate to them.”
Feng Yu looked at the director by the side of the studio, and the director shook his head. This was not arranged by them. Feng Yu did not know this Professor Zhao and had never expected this professor’s dream was to donate his prize money. Feng Yu leaned over and whispered into the director’s ears. The director nodded.
“Professor Zhao, I see a lot of students from Beijing University. They seem to be here to support you. Are you confident to answer all 10 questions correctly and win the top prize to fulfill your dreams?”
“Yes!”
“Alright, I wish you success. Now, answer me. Are you ready to start?”
“I am ready!”
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