Chapter 968 – Genie

Feng Yu had only wanted to look at the low-cost car. Still, the Chief Engineer in the R&D center suggested introducing an automatic transmission high-end car. Feng Yu wanted to tell him that in the future, the mainstream transmission is a combination of manual and automatic.

You will need marketing to promote the more advanced automatic transmission. Those that can drive are not used to an automatic transmission. In Chine, only a few imported automobile models are using automatic, and many people don’t even know that cars can move without a clutch.

Those few imported models are high-end, and people associate automatic transmission with high-end cars. But the manual transmission is still the mainstream currently.

The driving license in China currently includes both manual and automatic cars. In Feng Yu’s previous life, China will introduce separate driving licenses for manual and automatic cars, ten years later. This is because the automatic transmission technologies in China is still too backward.

Just happen that Bing City Machinery Company is good at these technologies, and engineers from Bing City Aviation Company will share their technologies with them. Can an aircraft engine manufacturer’s technology be backward?

Bing City Machinery Company has the most advanced automobile technologies in China now. However, compared to overseas manufacturers, there is still a gap. For example, Bing city Machinery Company still cannot produce Manumatic transmission. Some top automobile manufacturers like Porsche, Volkswagen, BMW, etc. had introduced Manumatic transmission around 1990.

From the Manumatic transmission technology, Bing City Machinery Company is still behind the top automobile manufacturers by at least ten years. But compared to the rest of China’s manufacturers, who are behind them by over twenty years, Bing City Machinery Company is much better.

“This low-cost model will start mass production after Lunar New Year and will be introduced all over China in April. You can prepare a proposal about the high-end automatic transmission cars and discuss them with the rest. If possible, we will launch the automatic transmission mid to high range of cars next year.” Feng Yu said.

“Are we still using automatic transmission for this small car?”

“We had invested a lot in developing the automatic transmission, and we can price these automatic transmission cars 10,000 RMB higher. What do you think?”

“The cost for the automatic transmission is around 20,000 RMB. The retail price for the Manual transmission model can be set at 29,900 RMB and an automatic transmission model at 49,900 RMB!”

Does the automatic transmission have high potential? Feng Yu thought for a while. Currently, Bing City Machinery Company is the only automobile manufacturer in China that has this technology, and it is fine if it is priced higher. Maybe the sales for the automatic transmission model will be better than the manual ones. This way, Bing City Machinery Company will make more money and invest their money back into R&D.

“If you think this can work, and the rest agrees with you, go ahead. You all are more familiar with the market compared to me. The exterior design for this low-cost car must be redesigned. It must look more youthful and uses vibrant colors. Don’t use black color, and use bright colors like blue, red, green, yellow, etc. The headlights must be changed to something nicer and make it more streamline and curvier.”

In Feng Yu’s previous life, why was Chery’s small cars so popular and can even be exported to so many countries? It is because it is cheap and the exterior is cute and fashionable. Compared to other small cars, it is more spacious.

If anyone needs a car for short distance traveling, this car is the best option.

Feng Yu believes that if the exterior is beautifully designed, he can also export it, and exceed over 1 million units of sales!

“Manager Feng, what should we name this model? We will not be using Songjiang Brand and will be setting up a new brand like Oriental Deer.”

“This… let everyone brainstorm for a proper name. Do you have any suggestions?”

Old Ma still has not set up Tencent QQ yet, and no one knows about this name ‘QQ.’ Maybe they can borrow the name of the small car from Li Dafu’s company, Panda, in Feng Yu’s previous life. But the car must look like Panda to use that name.

Because of Feng Yu’s appearance, Li Dafu’s business empire will not happen, and Li Dafu was even recruited by Feng Yu as the Deputy General Manager.

“How about Little Horse? We can use a horse as the logo.” Chief Engineer Ma said excitedly.

Huh?! Just because your surname is Ma, you want to name it Little Horse? There is a department head whose surname is Niu. Are we going to name our next car, Little Bull?

“Old Ma, an overseas company, had already used a horse as its logo. Have you heard of Ferrari? If we do this, we will look like we are copying them. How about we use another name?”

Chief Engineer Ma was disappointed. He had been enthusiastic in designing and building this car is because this model will be using a new brand and does not have a name.

Now, it seems that Manager Feng is not supporting his idea. Little Horse is such a nice name. That company is using a stallion, and we are using a baby horse as a logo. It’s different.

Feng Yu continued. “How about Genie? Little Genie?”

“Little Genie? It’s a nice name, but will it be too westernized? What about the logo?” Chief Engineer Ma asked.

Feng Yu thought for a while and said. “We will use a simple logo with the alphabets ‘JL.’ Get Wind and Rain Design to come up with a simple and nice logo.”

“Ok. We will speak to Wind and Rain Design and see what logo they can come up with. We will be naming this model as ‘Genie’?”

“You can discuss it with the other management staff. If they have no objections, we will use this name. This name sounds fun and should help with our sales.”

Feng Yu thought of this name because of a handphone model in his previous life.

Feng Yu had wanted Liu Michael to redesign this model, and the front of the car must look like a smiling face. The big round headlights will be the eyes and suits this name well.

……

The name ‘Genie’ had been approved by the company’s top management. Maybe they know this name is suggested by Feng Yu, and they did not raise any objections.

The production for Genie had been brought forward, and two of the factory’s production lines are being adjusted to manufacture this model. Everyone is confident in this model because there are no competitors in this price range. The nearest competitor is Alto, but the production for this model is only a few thousand a year, and the cost is over 50,000 RMB. FAW’s Xiali looks like a Taxi, and Genie will capture this market segment easily!

At this time, Li Mingde called to inform that Bing City Machinery Company had officially signed a partnership agreement.

Translator’s notes: ‘Ma’ = Horse in Chinese, and ‘Niu’ = Cow or Bull. Genie in Chinese is Jing Ling, and this is why Feng Yu used the initials ‘JL’ for his logo.

Manumatic

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