Zhao Tianqiang said, "There are many ways to increase brand awareness. In fact, we can hold some activities in the store, like offering discounts for getting a certain number of likes on Celestial Fortune Clothing Store posts shared in social media. This will quickly spread Celestial Fortune's reputation; of course, this is just one method among many others."

"This is to enhance from the store itself."

"Additionally, our Celestial Fortune Clothing Factory can cooperate with Jiangyuan University to customize class uniforms and so on. President Qin is already a student at Jiangyuan University, so those school leaders would probably be willing to entrust this to him. Of course, the idea here isn't about how much we can earn; we should price lower than other clothing factories and even consider not making a profit if necessary."

"We can also invite fashion influencers to our store for promotion, like Junqing Clothing Store does."

"Moreover…"

Zhao Tianqiang continued talking, suggesting various ways to boost the name recognition of Celestial Fortune and enhance familiarity from all aspects.

"Overall, increasing visibility basically boils down to two things: using money, and effectively leveraging all sorts of links around you. By developing step by step, from small to large, Celestial Fortune's influence will keep expanding."

"A company with many employees that has been involved in charity activities from the start will definitely be favored by the authorities. Additionally, with the support of Jiangyuan University, Celestial Fortune's fame will continue to grow. With its various impacts, anyone seeking trouble will have to think twice."

Finally, Zhao Tianqiang concluded.

After finishing, Qin Yun was silent for a while, and after some time, he looked at Zhao Tianqiang and said, "Manager Zhao, I've learned a lot."

He couldn't help but admire inside. Zhao Tianqiang, with his eight years of experience as general manager at Tian Yidie, indeed had a wealth of experience and many excellent ideas.

As for him, he didn't particularly like holding activities at Celestial Fortune since the Wealth Gathering Array was in place, and he believed that Celestial Fortune didn't really need them.

However, while activities do boost turnover, they're also for increasing brand awareness, a point Qin Yun had overlooked.

Take Junqing Clothing Store's lottery, which gave away cars, computers, and mobile phones, and invited well-known fashion influencers. In certain areas, its fame probably exceeded Celestial Fortune's many branches.

Thinking about it, Qin Yun looked at Zhao Tianqiang and said, "Manager Zhao, could you draft a specific plan and send it to me so I can review it thoroughly?"

Some plans can indeed be implemented now, but others may need a little more time.

"Alright." Zhao Tianqiang nodded.

Seeing no displeasure on Qin Yun's face, Zhao Tianqiang also heaved a sigh of relief internally.

"Let's go, we should check on the factory now."

Then, Qin Yun and Zhao Tianqiang left together.

...

In Jinling, at the Celestial Fortune Clothing Factory.

"President Qin, Manager Zhao." Upon seeing Qin Yun and the others arrive, a slightly balding middle-aged man quickly approached.

This was Zhu Zhiyong, the Factory Director of Celestial Fortune Clothing Factory in Jinling.

Zhu Zhiyong had previously run a clothing factory, but it went bankrupt due to poor management. Celestial Fortune Clothing Factory hired him after an interview during its opening.

He's quite capable, managing the factory in an orderly manner. Additionally, he recruited several fashion design talents who had worked for renowned brands.

"Director Zhu, how is the recruitment going?" Qin Yun asked.

Zhu Zhiyong replied, "President Qin, we have filled all other positions. We previously contacted a fashion designer named Sun Xiang, who was an excellent designer at Uniqlo, but we haven't agreed on a salary yet."

For fashion designers, Qin Yun paid the most attention, instructing Zhu Zhiyong to bring in any good candidates directly to the factory.

He wasn't worried about having too many talented people, just about not finding them.

"Oh? What are her salary requirements?" Qin Yun inquired.

Zhu Zhiyong hesitated a moment and said, "She requested an additional four thousand on top of our offered salary."

"That's quite a bit more."

Upon hearing this, Qin Yun smiled and said, "Tell her, if her designs sell 50% more than those of other designers, I'll agree to her salary demands; if not, she will have to stick to our offered salary. If she agrees, she can start work immediately."

Qin Yun was perfectly willing to spend a bit more for talent, which ultimately was just about equal to a regular store employee's monthly wage.

Good fashion designers are indeed hard to find; most designs rarely give that refreshing feel like Zhou Xinya's do.

Even with the Wealth Gathering Array ensuring good sales, the difference between the styles of different designers' works was still evident.

"Alright." Zhu Zhiyong nodded promptly.

...

After leaving the factory, Zhao Tianqiang went off to attend to other business, while Qin Yun suddenly received a call from his mother, Zhao Mei.

"Mom, you say you want to come over to Jinling with Dad and Second Uncle?" Qin Yun asked in surprise.

"Yes, Yun, there's nothing to worry about back home now. Your elder sister is handling everything well, so your dad and I plan to come to Jinling for a visit," Zhao Mei said with a smile.

Zhao Mei had really nothing much to do now, and she was cheerful and in a good mood every day.

Qin Yun, Qin Xuan, and others didn't want their parents, who had worked hard half of their lives, to be burdened anymore, so they often persuaded them to take it easy.

When the store first opened, Zhao Mei was busy from dawn till dusk. After the factory opened, she was busy there as well but gradually adopted a more laid-back attitude.

Now, she idly checks on Celestial Fortune Clothing Store and the factory, enjoying her relaxed life.

Qin Yun, Qin Xuan, and others were naturally happy to see this.

"Since you and your second sister are both in Jinling, your dad and I have nothing to do. So, we've discussed it and want to see how you all are doing," Zhao Mei said cheerfully.

Last time Qin Yun went home was during the October holiday, and it had already been over two months since then.

"Furthermore, your Second Uncle is worried about Xue, so he plans to come along, too."

Although Zhao Dongxue dropped out after junior high, she used to work in Wu City and hadn't been in Jinling long before starting at Qin Yun's store.

Since moving to Jinling, she hadn't returned home once, so it was natural for her Second Uncle to be concerned.

After hearing Zhao Mei's words, Qin Yun couldn't possibly object. He chuckled and said, "Well then, you and Dad and Second Uncle should call for a taxi; don't bother taking the train."

Taking a train is cheap, but the ticket purchasing process and everything else could be quite complicated for Qin Guodong, Zhao Mei, and the others, plus it wasted a lot of time on the journey.

Due to his parents' frugal nature, they really might take a train over.

"We know, your elder sister already arranged for a car."

Zhao Mei laughed, "We'll first go to your Second Uncle's place to pick him up, then we'll head over to yours."

(Thanks to Half-life Cool Cool Cool to Injury, wind96 for the 1500 appreciation, thank you.)

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